Author: Dusty Wetton
It first occurred in 1976 in the countryside of France, and it forever changed the world. It was then known as the “Judgment of Paris”, when on that May afternoon, California wines toped French wines in every tasting category in an organized wine blind-tasting competition. This was a shock to the world, for it was popularly believed that Europe, especially France, made and knew the most about wine. This led to a dramatic boost to the Napa region, and to a growth in California wines in general. And just yesterday, the Associated Press announced that wine sales in the U.S. topped France for the first time in history.
While of course this figure is not as exciting as it could be, as per-capita consumption, the French are still well ahead of America, but still, the jump in wine sales sheds light on a potential trend for vintners around the world. The studies were completed by the Wine Institute, Gomberg Fredrikson & Associates, and the Nielsen Company. Boosts in the wine industry over the years can be attributed to a larger population of wine-lovers, a smaller world due to globalization, and a wider variety of wines. Even during the recession, the wine industry saw a continued growth.
In this study, California topped the country in its production of wine. According to the associated press, the report is based on trade shipments of wine, thus, it is based upon wine being consumed at a variety of venues and retailers. Yet still, in the lands of laws and economics, noticing trends is vital, and thus as a vineyard, wine retailer, or distributor, it is important to be ready for the potential growth and popularity boost of wine culture here in America. What record is going to get broken next?
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